Emerging from East London during the pandemic, Rock + Ruby knits together their founder’s passion for timeless, joy-inducing design, sustainability, and Great British quality.

Developed by Creative Design Director Ruby Chahal in 2021. Inspired by her mother spending endless days knitting long-lasting hats, jumpers and socks for the family (which she still wears on long, beautiful walks with her miniature schnauzer, Rocky), she created a brand that champions her belief in timeless designs and wonderful long-lasting pieces that are easy to care for and which inspire joy.